Benefits of Franchising
Franchising offers great benefits to both the franchisor and the franchisee!
Benefits for the Franchisor:
• Royalty fees
• Franchisee fees
• Minimized risk
• National recognition
• Unit owners rather than managers
• Rapid expansion with other people’s money
• Reduced costs through combined purchasing power
Benefits for the Franchisee:
• Proven systems
• Name recognition
• Training and support
• Cooperative advertising
• Increased odds of success
• Combined purchasing power